Cleaning Data, Building Systems, and Thinking Bigger: My Super Admin Bootcamp Recap

I’ve been managing HubSpot portals for over three years, working across multiple industries and client types. But like a lot of Super Admins, I picked up most of my skills through trial and error, reading documentation, and getting scrappy when a problem needed solving.

This year, I decided to take a step back and intentionally sharpen my skills. I wanted to revisit the fundamentals, level up where I could, and reconnect with best practices that can sometimes get lost in the day-to-day. That’s what led me to HubSpot’s Super Admin Bootcamp.

Here are a few takeaways that stood out to me:

1. Being a Super Admin is a mindset, not just a role

This bootcamp reinforced that good admins aren't just system managers. We're connectors, problem-solvers, and organizers of chaos. A great portal isn't just clean and functional, it's built with people in mind. That means thinking strategically, planning for scale, and staying ahead of the curve.

2. Clean data is the foundation for everything

No automation or report will work well if the data is messy. The sessions were a good reminder of how important it is to regularly audit workflows, document property usage, and organize assets with clear naming conventions. It’s not the most glamorous work, but it’s what makes everything else possible.

3. Use automation and AI intentionally

HubSpot is rolling out AI tools at a rapid pace, and while they’re powerful, they’re not always plug-and-play. I appreciated the focus on starting with high-impact, low-effort automations and being mindful of what actually needs to be automated. As a consultant, I’ve found that not every client is ready to embrace AI in their day-to-day operations, and that's completely valid.

4. Workspaces, views, and lists can completely change how teams work

These tools are often underutilized but can make a huge difference in how teams engage with HubSpot. Creating the right filtered view or building a thoughtful list can help cut through the noise and give each user what they actually need to focus on. Sometimes the simplest tools are the most impactful.

5. Reporting should drive action, not just surface data

One of my favorite takeaways from the final sessions was the idea that dashboards should help teams move faster, not just visualize numbers. That means tying reports to actual business questions, embedding context or help text, and making sure stakeholders understand how to use what they’re seeing.

This bootcamp helped me zoom out and revisit how I support my clients not just as a system admin, but as a strategic partner. It paired perfectly with the RevOps Bootcamp, where I took that same mindset and applied it across marketing, sales, and service processes. If you’re curious about that experience, I broke down my RevOps bootcamp takeaways in this blog post too.

Whether you're in-house or consulting across multiple clients like me, being a great Super Admin isn't about knowing every feature. It's about building systems that work for people, and adapting them as your business evolves.